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Baozun

3.12

+0.06132.00%

Volume:47.54K

Turnover:148.36K

Market Cap:181.02M

PE:-9.31

High:3.15

Open:3.03

Low:3.03

Close:3.06

52wk High:4.25

52wk Low:2.07

Shares:58.00M

Float Shares:41.66M

Volume Ratio:5.60

T/O Rate:0.11%

Dividend:- -

Dividend Rate:- -

EPS(TTM):-0.3351

EPS(LYR):-0.6005

ROE:-1.16%

ROA:0.91%

PB:0.33

PE(LYR):-5.20

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Overview Company News Filings

Baozun Returns to Profit as Revenue and Working Capital Efficiency Improve in Q1 2026

Baozun-W Reports 15% Year-on-Year Revenue Growth to RMB 2.4 Billion in Q1, Core Businesses Resume Full Growth

Baozun Q1 Adj. EPS $(0.02) Up From $(0.14) YoY, Sales $345.182M Up From $284.477M YoY

Benzinga Earnings

Baozun Q1 FY26 net loss narrows to RMB 7.5 million; revenue rises 15.3% to RMB 2.38 billion

Baozun Announces First Quarter 2026 Unaudited Financial Results

Chinese ADRs Mixed. Alibaba up 2%; JD.com, Baidu up over 1%; Nio Down 1%; Li Auto Down over 4%

Tiger Newspress

Baozun Sets 2026 AGM to Approve Accounts, Board Mandates and Share Issuance Powers

Baozun Schedules Annual General Meeting of Shareholders

Baozun updates financial calendar for upcoming quarterly results release and earnings call

Baozun Reports Stable Share Capital and Public Float in April 2026 Hong Kong Filing

Baozun reports 187,585,241 total issued shares at end-April 2026

Baozun's Three-Year Transformation Delivers Results: Dual-Engine Strategy Gains Traction with 2028 Operating Profit Target of 550 Million

Aehr, United Rentals, Dick’s, Baozun, Spruce Shake Markets

Baozun publishes annual report for fiscal 2025 on Form 20-F

Baozun publishes 2025 Sustainability Report

Baozun FY25 operating income swings to RMB 56.6 million; net loss totals RMB 199.6 million

Baozun publishes 2025 annual report

Baozun Releases 2025 Chairman Letter

Baozun CEO Makes Bold Insider Move With Fresh Share Purchase

Baozun CEO Qiu Wenbin acquires 16,000 shares worth $50,240

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Returns to Profit as Revenue and Working Capital Efficiency Improve in Q1 2026","url":"https://stock-news.laohu8.com/highlight/detail?id=2636528849","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2636528849?lang=en_us&edition=fundamental","pubTime":"2026-05-20 18:54","pubTimestamp":1779274475,"startTime":"0","endTime":"0","summary":"The latest announcement is out from Baozun, Inc. Class A ( ($HK:9991) ). Baozun reported a robust first quarter of 2026, with revenue, profitabilit...","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/baozun-returns-to-profit-as-revenue-and-working-capital-efficiency-improve-in-q1-2026?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":["earning"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/baozun-returns-to-profit-as-revenue-and-working-capital-efficiency-improve-in-q1-2026?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BZUN"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1181505029","title":"Baozun-W Reports 15% Year-on-Year Revenue Growth to RMB 2.4 Billion in Q1, Core Businesses Resume Full Growth","url":"https://stock-news.laohu8.com/highlight/detail?id=1181505029","media":"Stock News","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1181505029?lang=en_us&edition=fundamental","pubTime":"2026-05-20 18:18","pubTimestamp":1779272323,"startTime":"0","endTime":"0","summary":"On May 20, Baozun-W (09991) released its first-quarter financial results for 2026. The report indicates that the company achieved a high-quality start to the year, with net operating revenue for the...","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4122","BZUN","BK1502","09991","BK4220","BK1501","BK1575","BK4502","BK4531","BK1249","BK1588","BK4558","BK1142"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2636436518","title":"Baozun Q1 Adj. EPS $(0.02) Up From $(0.14) YoY, Sales $345.182M Up From $284.477M YoY","url":"https://stock-news.laohu8.com/highlight/detail?id=2636436518","media":"Benzinga Earnings","labels":["dataReport","express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2636436518?lang=en_us&edition=fundamental","pubTime":"2026-05-20 18:04","pubTimestamp":1779271451,"startTime":"0","endTime":"0","summary":"Baozun (NASDAQ:BZUN) reported quarterly losses of $(0.02) per share. This is a 85.71 percent increase over losses of $(0.14) per share from the same period last year.  The company reported $345.182 million in sales this","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.benzinga.com/news/earnings/26/05/52684425/baozun-q1-adj-eps-0-02-up-from-0-14-yoy-sales-345-182m-up-from-284-477m-yoy","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport,express","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BZUN"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2636843324","title":"Baozun Q1 FY26 net loss narrows to RMB 7.5 million; revenue rises 15.3% to RMB 2.38 billion","url":"https://stock-news.laohu8.com/highlight/detail?id=2636843324","media":"Reuters","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2636843324?lang=en_us&edition=fundamental","pubTime":"2026-05-20 18:02","pubTimestamp":1779271378,"startTime":"0","endTime":"0","summary":"Baozun posted first-quarter net revenues of RMB 2.38 billion, up 15.3% from a year earlier.Operating income turned positive at RMB 250,000, versus an operating loss a year earlier; net loss attributable to ordinary shareholders narrowed to RMB 7.5 million.Product sales revenue climbed 29.1% to RMB 1.05 billion, while services revenue rose 6.5% to RMB 1.34 billion.Brand Management revenue jumped 38.8% to RMB 537.8 million, and the unit ended the quarter with 176 offline stores under management.Chairman and CEO Vincent Qiu said results showed improvement in revenue, profitability, and working-capital efficiency, with turnover days improving to 109 from 193 a year earlier.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. publish","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260520:nNDL4Q2p1S:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK1502","BK4502","BK1142","BK1249","09991","BK1575","BK4220","BK4531","BK1588","BK4558","BK1501","BK4122","BZUN"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2636843543","title":"Baozun Announces First Quarter 2026 Unaudited Financial Results","url":"https://stock-news.laohu8.com/highlight/detail?id=2636843543","media":"prnewswire","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2636843543?lang=en_us&edition=fundamental","pubTime":"2026-05-20 18:00","pubTimestamp":1779271200,"startTime":"0","endTime":"0","summary":"SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc.  , a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2026.Income from operations was RMB0.3 million , compared with loss from operations of RMB84.0 million in the same quarter of last year. Operating margin was 0.01%, compared with negative 4.1% for the same period of 2025.Non-GAAP income from operations[2] was RMB8.1 million , compared with non-GAAP loss from operations of RMB66.9 million in the same quarter of last year. Non-GAAP operating margin was 0.3%, compared with negative 3.2% for the same period of 2025.Adjusted operating loss of Brand Management[3] was RMB4.9 million , a significant improvement from RMB21.1 million in the same quarter of las","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.prnewswire.com/apac/news-releases/baozun-announces-first-quarter-2026-unaudited-financial-results-302777459.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BZUN","BK4558","BK4122","BK4502","BK4220","BK4531"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1115777693","title":"Chinese ADRs Mixed. Alibaba up 2%; JD.com, Baidu up over 1%; Nio Down 1%; Li Auto Down over 4%","url":"https://stock-news.laohu8.com/highlight/detail?id=1115777693","media":"Tiger Newspress","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1115777693?lang=en_us&edition=fundamental","pubTime":"2026-05-19 16:13","pubTimestamp":1779178393,"startTime":"0","endTime":"0","summary":"Chinese ADRs mixed in premarket trading. Alibaba up 2%; JD.com, Baidu up over 1%; Nio down 1%; Li Auto down over 4%.","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":true,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["UXIN","YY","YANG","TME","XPEG","BIDG","YINN","PONY","PDDL","XPEV","DIDIY","TAL","GOTU","BABA","JD","RLX","TCOM","MNSO","ZTO","MOMO","EDU","VIPS","KPDD","TUYA","BABX","LKNCY","DOYU","NIOG","PDD","BABO","KJD","DAO","BABW","PONX","ZK","SY","KBDU","EH","BBYY","CAN","NIO","BEKE","BZ","NTES","BIDU","BILI","NIU","LI","WRD","HUYA","KBAB","BZUN","HSAI","IQ","TCEHY","YMM","CHA","WB","BABU"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2635089881","title":"Baozun Sets 2026 AGM to Approve Accounts, Board Mandates and Share Issuance Powers","url":"https://stock-news.laohu8.com/highlight/detail?id=2635089881","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2635089881?lang=en_us&edition=fundamental","pubTime":"2026-05-15 19:10","pubTimestamp":1778843428,"startTime":"0","endTime":"0","summary":"Baozun, Inc. Class A ( ($HK:9991) ) just unveiled an update. Baozun Inc. has called its annual general meeting for June 16, 2026 in Hong Kong, wher...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/baozun-sets-2026-agm-to-approve-accounts-board-mandates-and-share-issuance-powers?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/baozun-sets-2026-agm-to-approve-accounts-board-mandates-and-share-issuance-powers?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4195","BK4220","AGM","BZUN","BK4558","BK4502","BK4122","BK4531","BK4229"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2635083996","title":"Baozun Schedules Annual General Meeting of Shareholders","url":"https://stock-news.laohu8.com/highlight/detail?id=2635083996","media":"prnewswire","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2635083996?lang=en_us&edition=fundamental","pubTime":"2026-05-15 18:00","pubTimestamp":1778839200,"startTime":"0","endTime":"0","summary":"SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc.  , a leading brand e-commerce solution provider and digital commerce enabler inChina, announced today that it will hold its annual general meeting of shareholders  onTuesday, June 16, 2026, at3:00 p.m.,Hong Kongtime . The meeting will be held at 9F, The Rays, 71 Hung To Road, KwunTong,Kowloon,Hong Kong.Holders of record of the Company's ordinary shares, par valueUS$0.0001per share , as of the close of business onFriday, May 15, 2026,Hong Kongtime, will be eligible to attend and vote at the AGM. Holders of record of the Company's ADSs as of the close of business onFriday, May 15, 2026,New Yorktime, who wish to exercise their voting rights for the underlying Class A ordinary shares, par valueUS$0.0001per share, must give voting instructions to JPMorgan Chase Bank, N.A., the depositary of the ADSs.Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises thr","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.prnewswire.com/apac/news-releases/baozun-schedules-annual-general-meeting-of-shareholders-302773347.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BZUN","BK4531","BK4502","BK4220","BK4122","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633643430","title":"Baozun updates financial calendar for upcoming quarterly results release and earnings call","url":"https://stock-news.laohu8.com/highlight/detail?id=2633643430","media":"Reuters","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633643430?lang=en_us&edition=fundamental","pubTime":"2026-05-08 18:01","pubTimestamp":1778234480,"startTime":"0","endTime":"0","summary":"Baozun set May 20, 2026 for release of unaudited first-quarter results, scheduled before US market open.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260508:nNDL3l9BnR:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["09991","BK1588","BK4531","BZUN","BK4220","BK1502","BK1501","BK1249","BK1575","BK4558","BK4122","BK1142","BK4502"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633128040","title":"Baozun Reports Stable Share Capital and Public Float in April 2026 Hong Kong Filing","url":"https://stock-news.laohu8.com/highlight/detail?id=2633128040","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633128040?lang=en_us&edition=fundamental","pubTime":"2026-05-07 21:40","pubTimestamp":1778161258,"startTime":"0","endTime":"0","summary":"Baozun ( ($BZUN) ) has provided an update. On May 7, 2026, Baozun Inc. filed a Form 6-K with the U.S. Securities and Exchange Commission, noting th...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/baozun-reports-stable-share-capital-and-public-float-in-april-2026-hong-kong-filing?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/baozun-reports-stable-share-capital-and-public-float-in-april-2026-hong-kong-filing?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4502","BK4531","BK4122","BK4220","BZUN","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2633818140","title":"Baozun reports 187,585,241 total issued shares at end-April 2026","url":"https://stock-news.laohu8.com/highlight/detail?id=2633818140","media":"Reuters","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2633818140?lang=en_us&edition=fundamental","pubTime":"2026-05-07 20:57","pubTimestamp":1778158632,"startTime":"0","endTime":"0","summary":"Baozun reported 174,284,503 issued WVR ordinary shares Type A as of April 30, 2026, including 13,200,075 treasury shares.Issued WVR ordinary shares Type B totaled 13,300,738 at month-end.Issued shares excluding treasury rose by 68,550 during April, reflecting transfers of 68,550 shares out of treasury to settle vested restricted share units.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on May 07, 2026, and is solely responsible for the information contained therein.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260507:nNDL3LnCxL:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4220","BK1588","09991","BK1249","BK1502","BZUN","BK1142","BK4122","BK1575","BK4558","BK4531","BK1501","BK4502"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1164934234","title":"Baozun's Three-Year Transformation Delivers Results: Dual-Engine Strategy Gains Traction with 2028 Operating Profit Target of 550 Million","url":"https://stock-news.laohu8.com/highlight/detail?id=1164934234","media":"Stock News","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1164934234?lang=en_us&edition=fundamental","pubTime":"2026-04-27 16:45","pubTimestamp":1777279547,"startTime":"0","endTime":"0","summary":"Baozun E-Commerce (09991, BZUN.US) has turned a net profit, increased operating cash flow by over three times, and achieved profitability for GAP China in the first quarter. While some companies'...","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4558","BZUN","09991","BK4502","BK4220","BK1502","BK1249","BK1501","BK1588","BK4531","BK1575","BK1142","BK4122"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2630803719","title":"Aehr, United Rentals, Dick’s, Baozun, Spruce Shake Markets","url":"https://stock-news.laohu8.com/highlight/detail?id=2630803719","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2630803719?lang=en_us&edition=fundamental","pubTime":"2026-04-25 21:00","pubTimestamp":1777122056,"startTime":"0","endTime":"0","summary":"Insiders have been trading these 5 stocks: (($AEHR)), (($URI)), (($DKS)), (($BZUN)) and (($SPRU)). Here is a breakdown of their recent trades and t...","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/weekend-updates/aehr-united-rentals-dicks-baozun-spruce-shake-markets?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/weekend-updates/aehr-united-rentals-dicks-baozun-spruce-shake-markets?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4104","URI","LU2023250843.SGD","LU1917777945.USD","BK4220","LU2106854487.HKD","BZUN","IE00BSNM7G36.USD","LU2463526074.USD","BK4531","BK4516","BK4585","LU0314104364.USD","LU2023250504.SGD","BK4558","BK4502","LU1974910355.USD","BK4588","LU1721428933.USD","BK4122"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629083165","title":"Baozun publishes annual report for fiscal 2025 on Form 20-F","url":"https://stock-news.laohu8.com/highlight/detail?id=2629083165","media":"Reuters","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629083165?lang=en_us&edition=fundamental","pubTime":"2026-04-23 20:27","pubTimestamp":1776947276,"startTime":"0","endTime":"0","summary":"Baozun filed annual report on Form 20-F for fiscal year ended Dec. 31, 2025.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on April 23, 2026, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260423:nNDLFKvS2:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4502","BK1501","BK1142","BK1502","BK4531","BZUN","BK1575","BK4122","BK4220","BK1588","09991","BK1249","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629835037","title":"Baozun publishes 2025 Sustainability Report","url":"https://stock-news.laohu8.com/highlight/detail?id=2629835037","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629835037?lang=en_us&edition=fundamental","pubTime":"2026-04-23 19:36","pubTimestamp":1776944191,"startTime":"0","endTime":"0","summary":"Baozun issued its fiscal 2025 sustainability report, positioning sustainability as a core element of its strategy across e-commerce services and brand management.Scope 1 and Scope 2 greenhouse gas emissions, excluding Gap China, fell 27% versus baseline year.Packaging circularity efforts reached 11,042 tonnes of cumulative packaging material reused.Low-carbon initiatives included cumulative development of 2 carbon-neutral parks.Governance disclosures showed board comprised 7 directors, including 3 independent directors.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used to generate this news brief via IIS, the Issuer Information Service operated by the Hong Kong Stock Exchange  , on April 23,","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260423:nNDL9RgVc5:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK1249","BK1575","BK4558","BK1502","BK4531","BK4502","BK1588","BK1142","BK4122","BK4220","BZUN","09991","BK1501"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629838317","title":"Baozun FY25 operating income swings to RMB 56.6 million; net loss totals RMB 199.6 million","url":"https://stock-news.laohu8.com/highlight/detail?id=2629838317","media":"Reuters","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629838317?lang=en_us&edition=fundamental","pubTime":"2026-04-23 18:45","pubTimestamp":1776941106,"startTime":"0","endTime":"0","summary":"Baozun posted a net loss of RMB 199.6 million in fiscal 2025, compared with a net loss of RMB 138.4 million a year earlier.Total net revenues rose 5.6% to RMB 9.9 billion, driven by growth in both E-Commerce and Brand Management.Operating income swung to RMB 56.6 million from an operating loss of RMB 114.8 million.E-Commerce net revenues increased 2% to RMB 8.3 billion, while adjusted operating profit climbed 22% to RMB 219.3 million.Brand Management net revenues jumped 25% to RMB 1.8 billion, with adjusted operating loss narrowing 45% to RMB 93 million as Gap Greater China reached first quarterly breakeven in adjusted operating profit in Q4.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260423:nNDL1F9fYM:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4122","09991","BK4531","BK1249","BK4502","BZUN","BK1142","BK4220","BK4558","BK1502","BK1575","BK1588","BK1501"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629887949","title":"Baozun publishes 2025 annual report","url":"https://stock-news.laohu8.com/highlight/detail?id=2629887949","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629887949?lang=en_us&edition=fundamental","pubTime":"2026-04-23 18:13","pubTimestamp":1776939199,"startTime":"0","endTime":"0","summary":"Baozun released its 2025 annual report, pointing to completion of first phase of its shift from brand e-commerce services into brand management.Brand Management accelerated in 2025, driven by Gap China momentum, with Gap reaching first quarterly breakeven in Q4 2025.E-Commerce business repositioned toward margin expansion and cash generation, supported by tighter execution and cost discipline.Company set a 2028 target of RMB 550 million in non-GAAP operating profit as it moves into an acceleration phase for 2026-2028.AI adoption expanded across operations, with deployments spanning consumer insights, forecasting, supply chain tools, content production, and marketing automation.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260423:nNDL994Tsf:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK1501","09991","BK4531","BK1142","BK1502","BK1249","BZUN","BK1575","BK4122","BK4220","BK4502","BK4558","BK1588"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629882102","title":"Baozun Releases 2025 Chairman Letter","url":"https://stock-news.laohu8.com/highlight/detail?id=2629882102","media":"prnewswire","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629882102?lang=en_us&edition=fundamental","pubTime":"2026-04-23 18:00","pubTimestamp":1776938400,"startTime":"0","endTime":"0","summary":"First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI . As a company, we are ambitious to deploy AI into a lot aspects of our business to make it more efficient and intelligent, but when communicating with our customers, colleagues and investors, the human approach is what we choose. Thanks to all investors for your trust in the past and please keep trusting us going forward!Three years ago, along with our takeover of GAP China, we started to execute our new strategy which is to extend our Brand E-commerce business into Brand Management business. It's a great and bold leap since our experiences are limited. Coming through all the challenges and even those mistakes we made, we are happy to see that we completed the first phase of our transformation very successfully.Solid Completion of the First Stage of Strategic Transformation. BEC will focus on quality, margin and efficiency,","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.prnewswire.com/apac/news-releases/baozun-releases-2025-chairman-letter-302751570.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4122","AIPO","AI","BK4558","BK4588","BK4528","CHAT","BK4585","BK4023","AIYY","BK4551","BK4587","BK4220","BK4502","BK4531","BK4543","ARTY","AGIX","BZUN"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629098515","title":"Baozun CEO Makes Bold Insider Move With Fresh Share Purchase","url":"https://stock-news.laohu8.com/highlight/detail?id=2629098515","media":"TIPRANKS","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629098515?lang=en_us&edition=fundamental","pubTime":"2026-04-22 10:04","pubTimestamp":1776823444,"startTime":"0","endTime":"0","summary":"New insider activity at Baozun ( ($BZUN) ) has taken place on April 21, 2026. Baozun’s CEO, Wenbin Qiu, has demonstrated confidence in the company ...","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/insider-trading/baozun-ceo-makes-bold-insider-move-with-fresh-share-purchase-insider-trading-news-2?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/insider-trading/baozun-ceo-makes-bold-insider-move-with-fresh-share-purchase-insider-trading-news-2?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4558","BK4122","BK4220","BK4531","BZUN","BK4502"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2629087174","title":"Baozun CEO Qiu Wenbin acquires 16,000 shares worth $50,240","url":"https://stock-news.laohu8.com/highlight/detail?id=2629087174","media":"Reuters","labels":["shareholding","insiderTrades","merge"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2629087174?lang=en_us&edition=fundamental","pubTime":"2026-04-21 18:16","pubTimestamp":1776766602,"startTime":"0","endTime":"0","summary":"Baozun CEO Qiu Wenbin reported purchase of 16,000 American Depositary Shares at USD 3.14 each.Indirect holdings in Baozun American Depositary Shares rose to 1,433,872, held via JESFUND  PTE. LTD.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on April 21, 2026, and is solely responsible for the information contained therein.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260421:nNDLbFHhpQ:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"Baozun CEO Qiu Wenbin acquires 16,000 shares worth $50,240","news_tag":"shareholding,insiderTrades,merge","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4558","BK1502","BK1142","BK1249","BK4122","BK4502","BK4531","BK1501","09991","BK1588","BK1575","BK4220","BZUN"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":6,"pageCount":5,"totalSize":119,"code":"91000000","status":"200"}]}}