DJ Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors
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Shares of Bread Financial Holdings Inc. $(BFH)$ slipped 2.32% to $97.75 Wednesday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index falling 0.25% to 7,651.54 and Dow Jones Industrial Average falling 0.86% to 50,906.05.
This was the stock's third consecutive day of losses.
Bread Financial Holdings Inc. closed 14.65% short of its 52-week high of $114.53, which the company reached on August 17th.
The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) fell 1.79% to $359.33, American Express Co. (AXP) fell 0.43% to $304.10, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 1.73% to $193.07.
Trading volume (464,328) remained 89,622 below its 50-day average volume of 553,950.
Data source: Dow Jones Market Data, FactSet. Data compiled September 30, 2026.