Nine's New Ads Could Challenge Near-Term Streaming Revenue
Dow Jones
Sep 24
0315 GMT - Nine Entertainment could face near-term revenue challenges at its Stan streaming platform following the introduction of an ad-supported subscription tier, UBS analysts say. With an unchanged neutral rating on the stock, the analysts tell clients in a note that average revenue per user could soften as near-term ad revenues fail to fully offset lower-value subscriptions, which includes some existing customers trading down. UBS cuts its target price 24% to 79 Australian cents, which also reflects declines in shares of other streaming services. The stock is down 6.6% at 67.75 Australian cents.
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