Meta Rises 3%, Muse AI Agent Expands Partner Ecosystem as Meta Connect Kicks Off

Market Focus
Sep 23

On September 23, Meta Platforms, Inc. rose 3.02% in regular trading, trading at $762.135/share with turnover of approximately $4.69 billion, extending gains after an 11% surge in the prior session.

The rally was fueled by a rapid expansion of partnerships for Meta's AI agent Muse. Instacart announced it will integrate Muse into its grocery-shopping infrastructure, with its CTO calling Muse a \"connector\" to expand grocery capabilities. Expedia revealed that travelers will soon be able to plan and book trips, hotels, and flights via Muse. PayPal entered a partnership enabling customers to shop and checkout using Muse across its global merchant network. Shopify also confirmed Muse integration into its Shop Pay checkout on all Shopify stores.

Meanwhile, Cantor Fitzgerald raised its price target on Meta to $860 from $680, maintaining an Overweight rating. The Meta Connect developer conference commenced on September 23, with CEO Mark Zuckerberg set to deliver a keynote highlighting new hardware and AI strategy updates. Despite headwinds including Amazon blocking Muse from its platform and security concerns, bullish sentiment persisted, supported by large options trades signaling institutional confidence in the stock's medium-term trajectory.

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