Mulsanne Group Holding Limited has issued a positive profit alert, projecting net profit for the six months ended 30 June 2026 at between RMB18.00 million and RMB25.00 million, representing a year-on-year increase of roughly 103% to 182%.

Management attributes the anticipated earnings surge to a trio of marketing initiatives implemented during the period: 1. Expanded promotional discounts aimed at stimulating sales. 2. Adjustments to product mix and sales-channel structures to capture demand more effectively. 3. Tighter control of marketing spending, which improved the efficiency of selling expenses.

The disclosed figures are based on unaudited consolidated management accounts and may be adjusted upon completion of the interim results review. The company plans to publish its full interim results in August 2026.

Mulsanne advises shareholders and potential investors to exercise caution when dealing in the company’s shares.