Liang Chaoyang, President of Gansu Daily and Party Secretary and Chairman of the Board of Gansu Daily Media Group, delivered a speech at the opening ceremony of the 2026 (9th) Gansu Media Convergence Innovation and Development Forum. The forum opened this morning in Qingyang, a region with a rich revolutionary heritage, according to a report from the New Gansu Client.
During his address, Liang emphasized that this year marks the start of the 15th Five-Year Plan period. As provincial-level media outlets, Gansu Daily and Gansu Daily Media Group are tasked with establishing themselves as the core engine of the province's all-media communication system and the primary channel for comprehensive local news distribution, while also supporting municipal and county-level media in becoming regional authoritative information hubs and integrated service platforms deeply rooted in their communities.
Building a Three-Tier Coordination Mechanism to Strengthen the Provincial All-Media Core Engine
The first priority involves reinforcing the three-tier linkage mechanism. This begins with institutional innovation to drive systematic reform across the province's media convergence landscape. The approach includes optimizing the media layout to strengthen key positions, developing an organically connected media matrix, and leveraging three-tier coordination to build a collaborative sharing ecosystem. Simultaneously, comprehensive operational planning will enhance the media's self-sustaining capabilities.
Under the "1238" work framework and more than 80 specific initiatives, the newspaper and media group will actively advance systematic reforms for mainstream media. Through tangible reform outcomes, the goal is to establish a new-type mainstream media platform and modern media conglomerate with formidable communication power, guidance capability, influence, and credibility.
Optimizing Full-Chain Production Models to Strengthen Primary Local Communication Channels
The second focus is refining the full-chain production approach. This includes strengthening ideological and public opinion leadership while improving the quality and effectiveness of thematic publicity. It also involves reshaping the entire production paradigm to activate the all-media content ecosystem, alongside establishing robust evaluation and incentive systems that prioritize practical results and performance orientation.
Deepening Digital Intelligence Applications to Unlock New Momentum in Media Convergence
The third priority centers on advancing digital intelligence empowerment. Key actions include consolidating the digital infrastructure to enable municipal and county-level media, deepening human-machine collaboration to optimize intelligent communication effectiveness, and upholding mainstream values while fortifying security defenses.
In this digital transformation journey, Gansu Daily and Gansu Daily Media Group will leverage the "New Gansu Cloud" provincial technology platform and the Gansu Key Laboratory of Media Convergence Technology. They will continue to invest in vertical large language model research and development, precisely tailoring solutions for diverse scenarios such as local publicity, policy interpretation, and cultural tourism communication.
The strategy includes adopting a customized development model driven by specific needs, focusing on the technological requirements of municipal and county media, and developing intelligent content creation tools. This approach aims to facilitate the province-wide distribution and collaborative sharing of premium technological resources.