Tse Qiu An Yi, Chairwoman and CEO of Tse Sui Luen Jewellery (International) Limited (SEHK: 00417), took the stage at the 2026 Fortune Global 500 Forum held in Guangzhou on September 16, where she highlighted the company's competitive edge in trendsetting craftsmanship and unveiled strategies tailored for younger shoppers.

During her address, Tse Qiu An Yi emphasized that the core strength of TSE SUI LUEN lies in its pioneering artistry, noting, "We will consistently uphold these exceptional techniques." To engage the youth demographic, the company launched the "TSL TOSI" brand, which, as she explained, embodies "authenticity" and "true self," fostering self-expression among young consumers.

"No matter their appearance, identity, or personality, all young people aspire to express themselves. So we crafted a dedicated brand that aligns with their mindset," she stated. When asked about young consumers' jewelry preferences, Tse Qiu An Yi noted their affinity for minimalist designs that aren't overly intricate, alongside a focus on value for money and a desire for trendier, less conventional styles over timeless classics.

The chairwoman also revealed that TSL TOSI's online pricing is set marginally lower than its physical store rates, offering a slight price advantage for digital shoppers. Additionally, Tse Sui Luen introduced the "DUO By TSL" line specifically for couples. "Regardless of age, couples can wear matching rings without being married; marriage isn't the start or end of a relationship," she remarked.

All session transcripts are compiled from on-site shorthand and have not been reviewed by the speakers. This publication is for informational purposes only and does not imply endorsement or confirmation of the viewpoints or facts presented.