Rooted in local communities and dedicated to daily-needs retail, Wumart's newly upgraded business format, Wumart+, is steadily expanding beyond Beijing and rolling out a nationwide fine-tuned strategy. After launching multiple locations in Beijing's core urban areas and completing format refinement and model validation, Wumart+ will continue its city expansion in September and October, entering Tianjin, Hangzhou, Yinchuan, and other cities, spreading across East and Northwest China. Built on standardized operations, convenience services, and consistently affordable pricing, Wumart+ is bringing the community shopping experience of "getting all your daily meals just by going downstairs" to more cities.

As a core format in Wumart's iterative upgrade, Wumart+ is not simply a store renovation, but a comprehensive business innovation based on residents' real consumption needs. Leveraging long-term user feedback and community shopping research, the format focuses on three pillars: freshness, affordability, and convenience. Supported by optimized end-to-end supply chains, a high share of private-label products, and a streamlined selection of essential goods, it achieves regular low prices on daily necessities. Residents no longer need to track discount flyers or time their purchases; everyday shopping comes at true value prices, with a head of cabbage or a pound of eggs holding a steady price day after day, bringing daily community shopping back to spontaneous, on-demand buying.

Through intensive development in the Beijing market, Wumart+ has completed store openings across multiple districts. From the Lize Bridge commercial area to the Anhe Bridge North area in Haidian, several stores have begun operations, tailored to the consumption patterns of different urban zones. Weekend families can stock up in one trip, office workers can grab fresh groceries on their way home, and nearby students and teachers can buy fresh bread and quick meals during breaks. With stable fresh produce quality, approachable pricing, clear store layouts, and comprehensive convenience services, multiple stores have driven rising repeat purchase rates in surrounding communities, building a mature and replicable operating model for nationwide growth.

Building on the integrated development framework of the Beijing-Tianjin-Hebei region, Wumart+ achieved its first cross-city breakthrough. On September 29, the first Wumart+ store in Tianjin will officially open in the Southwest Corner commercial area, marking the first stop outside Beijing. The Tianjin store follows the Beijing standard format, leveraging the shared Beijing-Tianjin-Hebei supply chain to source directly from production areas and factories, compressing intermediate circulation from the traditional five to six layers down to two, passing the savings directly to residents in terminal pricing. At the same time, product selection is optimized to fit local Tianjin habits, with the breakfast section introducing items like jianbing guozi and guobacai, and the fresh produce section adding more leafy greens preferred by Tianjin households, filling the gap in community convenience retail in the old city area.

With the Beijing-Tianjin-Hebei layout steadily in place, Wumart+'s national expansion is accelerating. This October, Wumart+ will intensify its push, entering cities like Hangzhou and Yinchuan to establish a broad presence in East and Northwest China's key regions. This synchronized multi-city expansion is a critical step for Wumart to break through geographic limits and complete its nationwide retail network. The first Hangzhou store will add refined semi-finished products and ready-to-eat fresh cuts tailored to East China consumer preferences, while the Yinchuan store will strengthen the staple goods foundation of rice, flour, and cooking oil, along with long-lasting vegetable supply, catering to the essential needs of Northwest families. This marks a new phase where Wumart's convenience retail services transition from regional strength to nationwide coverage.

Wumart+ consistently adheres to a strategy of "one city, one adaptation; one store, one deep commitment." Before entering a new city, the team first studies what kind of residents live in the surrounding community, where they shop for groceries, and what gaps exist, then fine-tunes the product mix based on unified quality control, pricing systems, and service standards. Whether it's the refined and diversified consumption preferences of East China or the essential, high-value demands of the Northwest, a "local version" can emerge from the standard model, avoiding the homogenized expansion of cookie-cutter stores.

Committed to daily-needs retail and empowering community life, Wumart+ is making every move a step toward deepening and upgrading community convenience retail—from urban Beijing's iterative transformation, to the coordinated layout of the Beijing-Tianjin-Hebei region, and further to the full expansion across East and Northwest China. Looking ahead, Wumart+ will continue to rely on its mature standardized format model, steadily advancing nationwide deployment while continuously optimizing supply chain systems and store services. With everyday low prices, high-quality products, and fine-tuned services, it aims to help perfect the urban 15-minute convenience living circle, letting more residents walk just over ten minutes from home to buy all their fresh food and drinks for the day.