On September 22, the 2026 National Food Safety Publicity Week officially kicked off, centering on the theme of "Upholding Integrity, Sharing Food Safety, and Deepening Whole-Chain Regulation." During the Food Safety and Health Conference and the Food Industry F50 Forum held the same day, Reignwood Beverage Group shared its whole-chain quality control experience from the perspective of a leading enterprise. Over the past 31 years, Reignwood Group and China Red Bull have consistently strengthened their primary responsibility for food safety, leveraging technological innovation to upgrade quality management and build a safety control system across a supply chain defined by traceable origins, controllable processes, preventable risks, and accountable outcomes. VOSS was designated as the official water for the Food Safety and Health Conference and the Food Industry F50 Forum.
Since 1995, the former Ministry of Health designated the first week of November as Food Hygiene Law Publicity Week. Looking back at the themes of previous food safety publicity weeks, early editions emphasized integrity and legal compliance, later ones highlighted frugality, trust, and social co-governance, and recent years have continued to stress shared food safety and whole-chain responsibility. This year's theme marks a significant step forward along this trajectory, placing whole-chain regulation in a more prominent position. Food safety is no longer a matter of individual stages but requires that the entire chain—from raw material procurement and production processing to logistics, warehousing, and terminal sales—holds up under scrutiny. As of May 2026, China Red Bull's cumulative output over 31 years has exceeded 70 billion cans. Liang Hong, production director of Reignwood Beverage Group, stated that the success of Reignwood's more than three decades of industry深耕 fundamentally stems from a foundation of quality and a commitment to responsibility, transforming the power of a single can of beverage into lasting momentum that drives all entities across the industrial chain forward.
Quality Control and Traceability: The Bottom Line of Food Safety
Reignwood Beverage Group's food safety practices span three dimensions: certification systems, quality control execution, and digital traceability. All production bases of Reignwood Group and China Red Bull have obtained certifications including ISO9001 for quality management, ISO22000 for food safety management, ISO14001 for environmental management, and ISO45001 for occupational health and safety. These certification combinations cover multiple dimensions such as quality, food safety, environment, and occupational health, forming a systematic preventive mechanism. Reignwood Beverage Group's quality control philosophy goes beyond mere regulatory compliance; it operates as a continuously improving management system that incorporates methodologies like Six Sigma, lean production, and TPM. The Hubei Xianning production base has established a laboratory accredited by the China National Accreditation Service for Conformity Assessment, with all data uploaded to the data center in real time for anytime traceability. The lab also conducts regular comparative verification with third-party institutions, ensuring product reliability through dual checks. This certification system aligns with the product characteristics of Red Bull's gold cans with long shelf life at room temperature, covering the primary risk points of domestically sold products.
Red Bull beverage production lines operate at a standard speed of 600 cans per minute. To ensure defect-free products in large-scale production, Reignwood Beverage Group's approach involves increased investment in intelligent processes and technologies. China Red Bull was among the first in the industry to implement one-can-one-code traceability. Each can displays a unique code scanned at the bottom, and all information from raw material intake to terminal shelf placement is bound to this exclusive code, with tamper-proof full-cycle recording that makes every product's lifecycle accountability definable. The Guangdong Foshan Sanshui production base operates a "five-code integration" system, where five interconnected QR codes—covering the inner and outer codes on can pull tabs, the inner and outer codes on cartons, and pallet codes—enable fully transparent traceability across production, logistics, and sales. This compresses traceability granularity from batch level to hour level or even individual product level. It is precisely this traceability system that forms the cornerstone of China Red Bull's steady and enduring growth.
Smart Manufacturing: The Safety Guarantee for Mass Production
The food safety system represents baseline capability, while smart manufacturing provides the technical assurance for quality consistency. Reignwood Beverage Group's digital smart manufacturing strategy was proposed in 2019. During this period, Reignwood Group and China Red Bull accelerated the expansion of multiple production bases nationwide, dramatically widening the radius of quality control, which turned digital tools from an option into a necessity. The Hubei Xianning and Jiangsu Yixing production bases have essentially achieved smart manufacturing built on industrial internet platforms. The Hubei Xianning base has realized intelligent interconnection of the six production elements—people, machines, materials, methods, environment, and measurement—through 5G network construction, 5G+AGV system integration, and 5G+ workshop intelligent transformation. In 2023, the Hubei Xianning base was selected for Hubei Province's second batch of 5G factory listings, marking the breakthrough of Xianning City's first 5G fully connected factory project. The base heavily employs AI visual recognition technology, with 11 automated visual inspection systems replacing manual visual checks for can defects. The machines operate 24/7, significantly improving production process inspection efficiency. The Guangdong Foshan Sanshui base has deployed AGV unmanned intelligent forklifts that operate in coordination with the five-code integration traceability system. In terms of internal traceability granularity, the smart manufacturing system records precise details down to minutes and seconds—which production line, which equipment, and which operator were involved, with every anomaly meticulously logged. The application of 5G and AI in beverage factories resolves the challenge of quality consistency. China Red Bull's production bases span across the country, yet the same set of process standards and quality control systems is executed without compromise at every site—this is achieved through digital means. Data from each production base is synchronized in real time and cross-verified, with products from different locations regularly blind-tested together each month to ensure consistency in quality and taste. This "one national blueprint, one quality standard" management model was difficult to achieve in the era of traditional manual management. The Hubei Xianning production base holds both national-level 5G factory and national-level green factory certifications simultaneously—a rare case in the beverage industry where a single factory earns both national honors. Reignwood has merged the "efficiency" of smart manufacturing with the "sustainability" of green manufacturing within one facility, providing a high-standard practical model for "intelligent manufacturing plus green development." Recently, the Hubei Xianning base was also successfully rated at the stable level (Level 3) in the seventh batch of Data Management Capability Maturity assessments, becoming the first food and beverage enterprise in Xianning City to receive this certification. The DCMM framework is the first national standard in China's data management field and serves as an authoritative benchmark for measuring enterprise data governance system construction and data application maturity. Currently, only more than 3,500 enterprises and institutions across all industries nationwide have achieved stable level (Level 3) or above ratings.
Green Development: Multi-Regional Coverage
In March 2026, the Ministry of Industry and Information Technology released the 2025 national green factory list, and three entities under Reignwood Beverage—Red Bull Vitamin Beverage (Hubei) Co., Ltd., Red Bull Vitamin Beverage (Jiangsu) Co., Ltd., and Reignwood Fast-Moving Consumer Beverage (Fujian) Co., Ltd.—were selected simultaneously. These three bases correspond to the Central China, East China, and Southeast regions respectively, forming a multi-regional coordinated green production landscape. The advancement path for green manufacturing revolves around five directions: low-carbon energy, efficient resource utilization, clean production, green products, and intensive land use. Reignwood integrates industrial internet, 5G, and other technologies with green production to promote energy conservation, resource circulation, and digital energy efficiency management. In terms of specific environmental projects, the Hubei Xianning base achieved photovoltaic grid connection in May 2023, generating annual comprehensive benefits of approximately 375,000 yuan and reducing carbon emissions by around 2,860 tons. The energy storage system alone saves approximately 100,000 yuan in annual electricity costs. Solar panels on factory rooftops convert sunlight into clean electricity, condensate recovery systems recycle every drop of water, and waste heat recovery technology transforms production waste heat into reusable resources. The Hubei Xianning base's green transformation follows a clear phased path—first completing provincial-level green factory transformation, then being selected as a national-level green factory. The Fujian Xiamen base similarly first earned Xiamen municipal-level green factory status before joining the national list. This progressive advancement from provincial to national levels demonstrates that green factory assessment requires sustained accumulation of energy efficiency data and environmental performance records. With three production bases simultaneously selected as national green factories, Reignwood Beverage Group ranks in the first tier within the functional beverage segment.
Industry Chain Synergy: A Rare Ecosystem in the Industry
Food safety, smart manufacturing, and green environmental protection represent the factories' own capability building. What makes Reignwood's production bases distinctive is that their capability radius extends beyond their own walls. At the Hubei Xianning production base, the facility producing China Red Bull sits adjacent to the ORG Technology can manufacturing plant, sharing the same park in a factory-within-factory layout. This model originated in 1997 during the construction of the Beijing Huairou base, when China Red Bull and ORG began close collaborative cooperation. In 2005, when Reignwood decided to build a production base in Xianning specifically to supply China Red Bull, ORG strategically followed and invested in constructing its own plant. The value of this collaboration is multidimensional. Empty cans are delivered directly to filling lines via conveyor belts, saving transportation and warehousing costs. The two parties form a no-delay quality feedback loop. To meet China Red Bull's extremely high requirements for can interior corrosion resistance, particularly at weld seams, ORG introduced and refined the "powder spray coating" process, becoming a pioneer in industrial-scale application of this technology in China's three-piece can sector, elevating domestic metal packaging food safety standards to international levels. The high standards for can printing quality also drove the pioneering application of six-color high-speed printing technology. Today, the collaboration has expanded from two enterprises into a full ecosystem. With China Red Bull and its production bases as the chain leaders, more than 20 upstream and downstream supporting enterprises have clustered in Xianning, forming a complete industrial chain spanning research and development, can manufacturing, lid production, packaging, and logistics. Overall logistics costs have been reduced by approximately 40%, and the Hubei Reignwood Food Industry Park's annual tax contribution exceeds 1 billion yuan. Economic data and social benefits illustrate the tangible results of this industrial chain synergy. The Hubei Xianning base started with an initial annual output value of 80 million yuan and has grown to an average annual output value of 3.721 billion yuan over the past five years, contributing approximately 650 million yuan in annual taxes. It has directly or indirectly created more than 5,000 local jobs. Xianning has preliminarily established a complete industrial chain ecosystem from can processing to beverage manufacturing and product marketing, with more than 600 branded products—including Red Bull and ORG—manufactured here.
Conclusion: Chain-Leader Responsibility as the Core Lesson
The 2026 Food Safety Publicity Week theme focuses on deepening whole-chain regulation, and its implication for beverage factories is clear: food safety is no longer about any single stage but is a systematic project spanning raw materials to terminals, and from factories to the entire industrial chain. If one word could encapsulate Reignwood's core experience, it would be "chain-leader responsibility." Over the past 31 years, Reignwood Beverage Group has never experienced a single batch quality incident. Behind this record lie the quality control execution of more than 150 process steps, over 130 quality verifications, and more than 20 finished product comprehensive tests, along with one-can-one-code full-chain traceability and the CNAS-accredited laboratory quality inspection system. By operating China Red Bull, Maxx, and VOSS, Reignwood Beverage has built a healthy beverage ecosystem with cumulative output value exceeding 400 billion yuan, tax contributions surpassing 50 billion yuan, coverage of more than 4 million terminal outlets, and related industry chain annual revenue exceeding 100 billion yuan. From pioneering a product category to activating an entire industrial chain and then prospering a city, the energy of a single can reaches far beyond the company and its employees—it underpins market consumption, industrial upgrading, people's livelihoods, employment, and regional economic growth. The practice of Reignwood Group and China Red Bull provides a concrete sample for observing the evolution of Chinese beverage factories, demonstrating how a chain-leader enterprise expands food safety quality control, smart manufacturing, and green environmental protection from individual factory capabilities into the capabilities of the entire industrial chain.