Sa Sa International Holdings Limited (Sa Sa) issued a positive profit alert indicating that profit attributable to owners for the six months ending 30 September 2026 will exceed HK$150.00 million. This marks a jump of at least 198% from the HK$50.20 million recorded in the comparable period ended 30 September 2025—an improvement of no less than HK$99.80 million.

Management attributes the anticipated performance to two principal drivers:

1. Core-market rebound: Same-store sales, transaction volumes, average ticket size and items per transaction in Hong Kong and Macao Special Administrative Regions all rose markedly on a year-on-year basis.

2. Digital acceleration: The Group’s B2C online business recorded rapid growth in both sales and profitability.

The figures are derived from the Group’s unaudited consolidated management accounts for the five months ended 31 August 2026 and other currently available information. The interim results, scheduled for release by end-November 2026, remain subject to audit review.

Shareholders and potential investors are advised to exercise caution when dealing in Sa Sa’s shares until the formal interim results are announced.