Sina Finance's "Liquor Price Reference" has officially launched, putting the real market prices of famous baijiu within reach. Data collected by Sina Finance's "Liquor Price Reference" over the past 24 hours shows that on September 30, the average terminal retail prices of 12 major baijiu products saw eight rise and four fall, with gainers holding an absolute advantage and their cumulative gains clearly outpacing the decliners, pointing to an obvious repair in the overall price structure.

Among the winners, Fine Moutai rose 2 yuan to 2,467 yuan, extending its high-level oscillation trend; Moutai 1935 gained 1 yuan to 689 yuan, moving higher again after a brief flat consolidation yesterday and hitting a new nearly one-month high; Wuliangye Yibin Co.,Ltd. (000858) 1618 rose 1 yuan to 829 yuan, with a steady trend and an amplitude of no more than 1 yuan over the past 10 days; Qinghua Fen 20 rose 1 yuan to 404 yuan, recovering slightly after a notable pullback yesterday; Gujinggong Gu 20 jumped 6 yuan to 530 yuan, staging a strong advance that pushed the price back to the 530 yuan mark; Xijiu Junpin surged 10 yuan to 641 yuan, ending its recent decline, with gains particularly evident at locations in East China; Qinghualang rose 2 yuan to 689 yuan, regaining upward momentum after yesterday's pullback; Crystal Jiannanchun rose 2 yuan to 412 yuan, posting a second straight gain to match its recent high.

On the downside, the average terminal retail price of Feitian Moutai fell 3 yuan to 1,801 yuan, its fourth consecutive daily pullback, though it remained above the 1,800 yuan mark; Wuliangye Puwu Eighth Generation fell 3 yuan to 797 yuan, declining for a third straight session and breaking below the 800 yuan round-number threshold; Guojiao 1573 fell 3 yuan to 878 yuan, retreating for a second consecutive day as its price center continued to shift lower; Yanghe Dream of Blue M6+ fell 2 yuan to 614 yuan, a modest pullback from its recent high.

Today, the total terminal retail price of the 12 major products rebounded noticeably, with prices of some sub-high-end products warming up and overall market sentiment repairing somewhat, though core products remain in a phase of oscillating adjustment. If one bottle of each of the 12 major products were packaged together for sale, the total price today would be 10,751 yuan, up 14 yuan from yesterday.

The daily data of "Liquor Price Reference" comes from about 200 collection points reasonably distributed across major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms and retail outlets. The raw sampled data consists of the real transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific and fully traceable data on the market prices of major baijiu products. With the official i-Moutai platform selling Feitian Moutai at 1,499 yuan per bottle starting New Year's Day (raised to 1,539 yuan per bottle on March 31 and again to 1,639 yuan per bottle on July 18), and Fine Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is gradually emerging. The daily liquor prices published by "Liquor Price Reference" follow a calculation rule weighted by real transaction volumes, and we have introduced quantifiable prices into the calculation of terminal retail prices for the two liquor products.

On important news in the baijiu industry, i-Moutai issued a maintenance and upgrade notice on September 28, stating that to continuously optimize the APP experience and improve system stability and service quality, the i-Moutai APP will undergo a full-day maintenance and upgrade from 00:00 to 24:00 on October 6, 2026. During the maintenance period, the i-Moutai APP will be suspended, and offline related services handled through the APP will also be suspended accordingly. If special circumstances extend the maintenance time, i-Moutai will notify users separately. The upgrade aims to further optimize the platform's service capabilities and provide users with a more stable experience.