Sina Finance's "Liquor Price Insider" is now live, putting the real market prices of well-known baijiu within reach. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on September 28, the average terminal retail prices of 12 major baijiu products saw seven rise, three fall and two remain flat, with gainers clearly outnumbering losers and their cumulative gains also far ahead.
On the winning side, Fine Moutai rose 2 yuan to 2,468 yuan, resuming its advance after yesterday's pullback and keeping its price range running in a high band; Moutai 1935 rose 2 yuan to 688 yuan, extending a three-day winning streak to a fresh one-month high; Qinghua Fen 20 rose 3 yuan to 408 yuan, climbing two notches in a bold three-day rally to set another 30-day price record; Guojiao 1573 rose 4 yuan to 884 yuan, building on a second straight gain as its price center broke upward through the trend line; Yanghe Dream of Blue M6+ rose 1 yuan to 612 yuan, posting a second consecutive day of modest recovery; Gujinggong Gu 20 surged 6 yuan to 526 yuan, marking a third straight gain with an expanding rebound, putting an exit from its recent trough in sight; Qinghualang jumped 10 yuan to 692 yuan as Huazhong region volumes drove prices higher, vaulting past the 690 yuan mark in one move.
On the losing side, Feitian Moutai fell 3 yuan to 1,806 yuan, logging a second straight decline after eight consecutive gains, yet still holding above the 1,800 yuan threshold for a ninth straight day; Wuliangye Puwu Eighth Generation fell 2 yuan to 804 yuan, seeing a technical retreat after the previous day's sharp rise while still firmly defending the 800 yuan mark; Crystal Jiannanchun fell 1 yuan to 409 yuan, extending a mild two-day pullback from its recent high.
Among the unchanged, Wuliangye 1618 held its average terminal retail price at 829 yuan with a steady price range; Xijiu Junpin stayed at 634 yuan, entering a flat consolidation after an earlier decline. Today the combined terminal retail price of the 12 major products rose for a second consecutive day, further lifting the overall center of gravity of the price range. If one bottle of each of the 12 products were packaged together for sale, today's total price would be 10,760 yuan, up 22 yuan from yesterday and marking a new high in 12 days.
The "Liquor Price Insider" draws its daily data from about 200 collection points reasonably distributed across major regions nationwide, including but not limited to liquor makers' designated distributors, social distributors, e-commerce platforms and retail outlets. The raw sampled data consists of the actual terminal retail transaction prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific and fully traceable data on the market prices of major baijiu products.
With the official i-Moutai platform launching 1,499 yuan/bottle Feitian Moutai at New Year (raised to 1,539 yuan/bottle on March 31 and again to 1,639 yuan/bottle on July 18), and 2,299 yuan/bottle Fine Moutai going on sale on January 9 (raised to 2,359 yuan/bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of the two products has gradually emerged. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by real transaction volumes, and we have introduced quantifiable prices into the calculation of the terminal retail prices of the two liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor outlet database for Kweichow Moutai and Wuliangye.]
On important news in the baijiu industry, CITIC Securities released a research report on the 27th titled "Food and Beverage Industry Weekly: Mid-Autumn and National Day Peak Season Approaching, Focus on Oversold Stocks and Third-Quarter Earnings Outperformers." The report noted that the Mid-Autumn baijiu market showed clear structural divergence, with high-end liquor demonstrating strong counter-cyclical attributes while the sub-high-end segment came under overall pressure. Supported by gift-giving demand, Feitian Moutai's terminal transaction price held above 1,800 yuan, and the company adjusted supply through continuous i-Moutai releases and purchase limits at self-operated stores, giving its price range relatively prominent resilience; Wuliangye and Guojiao 1573 prices stabilized slightly, though their sell-through performance was weaker than Moutai, while most sub-high-end and regional famous liquor companies faced declining corporate welfare and banquet demand, with distributors more cautious about pre-stocking, pushing the industry into a phase of shrinking-volume competition. The report also said the baijiu industry remains in a bottoming phase, with liquor companies generally accelerating their transition toward consumer-facing operations, and some regional liquor companies' second-quarter results are expected to improve first; at the same time, the relatively high dividend yields of leading liquor companies offer some appeal, and an improvement in Moutai's wholesale price could also drive a valuation recovery. On positioning, CITIC Securities recommended Kweichow Moutai Co.,Ltd. (600519) and suggested paying attention to regional liquor companies with solid fundamentals and high dividends. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor outlet database for Kweichow Moutai and Wuliangye.]