Henan Province officially launched its 2026 "Enjoy Henan" new car purchase subsidy program on October 1, according to Henan Daily.

In recent years, the province's automotive industry chain has continued to improve. In 2025, the penetration rate of new energy vehicles across the province exceeded 56%, while the market share of domestic brands surpassed 70%.

Henan is actively seizing this "new blue ocean" opportunity. During the National Day holiday, the 2026 Henan International New Energy Vehicle Rally was held, driving automotive cultural tourism consumption.

The financial sector is also stepping up efforts in tandem. The Zhengzhou Airport Economy Zone branch of Zhongyuan Bank successfully launched the bank's first "pickup truck loan" and "RV loan." These two exclusive credit products offer a maximum limit of 1 million yuan and a repayment period of up to 60 installments. The loans cover not only the principal of vehicle mortgages but also allow for ancillary consumption such as vehicle modifications and interior upgrades to be included in the financing scope. They have already been introduced to the market.

Next, the provincial Department of Commerce will advance the construction of Zhengzhou as a pilot city for automotive circulation and consumption reform, carry out activities such as new energy vehicle rural promotions, rallies, and auto shows, expand aftermarket consumption in areas including vehicle modification, leasing, and RV camping, and work with financial institutions to broaden product coverage around new automotive consumption scenarios, promoting the upgrading and expansion of automotive consumption across the province.