Lanzhou beef noodles and other specialty products from Yongdeng County were showcased at the ASEAN Expo.

Recently, at the 23rd China-ASEAN Expo, Yongdeng County brought Lanzhou beef noodles, Qishan goat meat, and Kushui roses, leveraging the exhibition platform to conduct product displays, business negotiations, and buyer matchmaking, with a focus on promoting Yongdeng's premium plateau specialty products and advancing the initiative of "Gansu flavors going beyond the province and sailing toward ASEAN."

To solidify the research and development foundation for products tailored to the ASEAN market, Shuping Food Industrial Park and its standardized production base conducted in-depth discussions with ASEAN buyers regarding customized product requirements for Lanzhou beef noodles, including small packaging, low-spiciness versions, and bilingual Chinese-English labels.

Yongdeng County focused on promoting Qishan goat chilled cuts and pre-prepared seasoned meat products, conducting business matchmaking aimed at ASEAN distribution channels and household consumer markets, and exploring long-term trade cooperation models.

As a core specialty product of Yongdeng County, Kushui roses have already established a full industry chain system integrating cultivation, processing, research and development, and sales. During the expo, the county highlighted categories such as beauty ingredient materials and wellness gift sets, connecting with cross-border e-commerce and offline channel resources to explore cooperation opportunities in the ASEAN market.

Reporter: Ge Qiang. Editor in charge: Ren Cailing.