The evening of September 27 saw the Xuhui Vanke Plaza brightly lit as the 2026 Shanghai Vanke Property Pulizhi Festival "Pulizhi Night" unfolded. This long-running community IP used badminton as a bond this year, drawing people from different buildings, age groups, and professions to the same court.
Beside the court, security guards who normally stand at the gate, cleaning staff responsible for corridors, and maintenance engineers for water and electricity stood next to homeowners for the first time as "teammates" or "cheerleaders." A single match moved community roles that usually interact only in specific scenarios from "each minding their own duties" to "collaborating on the same court."
On the Shanghai "Pulizhi Night" stage, community "experts" took turns performing, showcasing singing, dancing, and instrumental skills, and the subsequent sing-along pushed the atmosphere to a climax.
This year's Pulizhi Festival adopted a "dual mainline" sports model: the "Pulizhi Cup" badminton league and the "Neighborhood Teammates Walk Together" charity step-donation running in parallel. The badminton tournament is the "competitive line," from building elimination rounds to community promotion matches to the city championship, with selection and advancement at each level. The gala featured a special award ceremony for the city championship winner, channeling the heat of competition into community life.
The step-donation activity is the "participation line." Partnering with Tencent Charity, it converts homeowners' daily walking into charitable donations. Each homeowner who completes 5,000 steps per day can donate their steps on the event page, with the donation amount provided by the Tencent Charity Foundation to support "Sports Dream Classes" for children in remote mountainous areas. Professional sports and mass participation run in parallel, so every homeowner can find their own way to join regardless of age or ability.
Worth noting is the "long-term ecosystem" that the Pulizhi Festival is exploring. Internally, China Vanke (02202) Property gathers diverse service resources including Yanzhuanjia, domestic repair, Puling, Wanqianhui, and Silver Age. Externally, it joins brand partners such as Taobao Flash Purchase to bring consumer benefits to residents. A health-themed project in cooperation with Ant Afu has also joined the "Scientific Weight Loss of 100 Million Jin" campaign, offering exclusive benefits to Vanke homeowners.
From cleaning and repair requests to neighborhood co-governance, the role of property management is moving from "service provider" to "community organizer." This year, Shanghai issued the "Implementation Opinions on Promoting Quality and Efficiency Improvement in the Property Industry," encouraging property companies to deepen their core business and diversify, explore "property + life services," and deliver convenient services to residents. What the Pulizhi Festival does is precisely a practical implementation of this path.
Enterprises set the stage and residents perform; residents are the main body of community governance and community co-building. From "living together" to "building together," China Vanke (02202) Property has walked this road for many years, and this year's Pulizhi Festival has extended it one step further.