During the "14th Five-Year Plan" period, China's rural industries achieved quality and efficiency improvements, with new industries and new formats such as rural e-commerce and rural leisure tourism flourishing. By 2025, the number of large-scale agricultural product processing enterprises nationwide exceeded 100,000, with operating revenue approaching 18 trillion yuan. Revenue from leisure agriculture reached 950 billion yuan, and online retail sales of agricultural products reached 783.3 billion yuan.
This was introduced by Vice Minister of Agriculture and Rural Affairs Mardan Mugaiti at a press conference held by the State Council Information Office on September 29.
Mardan Mugaiti stated that during the "15th Five-Year Plan" period, there is still great room for development in rural industries. The Ministry of Agriculture and Rural Affairs will guide localities to leverage their distinctive resources, do a good job with the "local specialties" initiative, expand the multiple functions of agriculture, tap into the diverse value of rural areas, accelerate the construction of a modern rural industrial system, and build agriculture into a modern large-scale industry.
Specifically, the level of modern planting and breeding will be enhanced. Localities will be guided to select leading industries according to local conditions, produce more quality goods, and solidify the foundation for stable production and supply of the "rice bag," "vegetable basket," and "fruit plate."
The agricultural product processing industry will be strengthened. A new round of agricultural product processing industry upgrading actions will continue to be implemented, the processing technology research and development system will be improved, leading enterprises will be cultivated and expanded, and the coordinated development of primary processing, deep processing, and comprehensive utilization processing of agricultural products at their places of origin will be promoted.
New industries and new formats will be cultivated. Adapting to the new trend of accelerating rural experiential consumption, premium scenic spots and routes for rural leisure tourism will be created, "small and beautiful" rural cultural tourism formats will be nurtured, and new rural consumption formats and scenarios such as harvest markets, sports events, performances, and leisure camping will be developed.
New rural service industries will be developed. Modern comprehensive agricultural service centers will be built according to local conditions, and productive service industries such as contracted farming and harvesting, as well as warehousing and logistics, will be developed. At the same time, with a focus on wholesale and retail, elderly care and childcare, and environmental sanitation, rural living service industries will be developed to improve the convenience of farmers' daily lives.
Developing rural industries is not only about growing industries but also about enriching the people. Mardan Mugaiti said: "We will continuously broaden the channels and methods for farmers to participate in rural industrial development, improve the mechanism for linking farmers and driving them along, keep more jobs in rural areas, leave more value-added benefits from the industrial chain to farmers, and make farmers' wallets increasingly fuller."