CHABAIDAO (02555) has officially opened its store in the Louvre shopping gallery in Paris, with long queues forming outside the store, making it a popular spot for tourists.

This gallery is a supporting commercial space of the Louvre, located along the core tourist route. Chinese leading brands such as Pop Mart had previously opened stores there, and CHABAIDAO has become the first Chinese new-style tea brand to enter the location.

In terms of products, CHABAIDAO has launched two exclusive limited-edition drinks for the Louvre gallery store — Lavender Blueberry Snow Top and Cocoa Berry Trio — which have received high praise for both their appearance and taste since launch.

Data shows that in the first half of this year, CHABAIDAO completed more than 120 SKU launches in overseas markets.

Currently, CHABAIDAO has signed more than 130 overseas stores, of which 5 have opened in the French market, located at core landmarks such as the Louvre, Galeries Lafayette, and the Paris Opera.

Wang Huan, CEO of CHABAIDAO's overseas business, said the Chinese new-style tea industry has grown to its current scale in just 6 to 8 years, but this pace cannot be directly replicated overseas.

He noted that it takes a longer period to cultivate a truly global brand in the new-style tea sector, especially in strategic markets like France, where the focus is on long-term commitment and landmark value.